Houzz Tour: A Danish Fashion Blogger With a Passion for Antiques
Marie Jedig loved her handbags and shoes, but suddenly found interest in completely new style icons – Arne Jacobsen, Poul Kjærholm and Gubi
Karin Graabaek Helledie
30 June 2016
I am a Danish born journalist and author living in London. For more than 20 years, I have written about trends, design, travel and celebrities for Danish media, and write and translate interior article for international magazines.
I have recently published the coffee table book Living in Style Scandinavia (TeNeues).
I am a Danish born journalist and author living in London. For more than 20 years,... More
Fashion blogger Marie Jedig developed a taste for furniture design at an early age, and has since kitted out a one-bedroom apartment in the centre of Copenhagen with an impressive collection of new and antique furniture classics. She was just 23 years old when she bought the classic Egg chair. “It was a piece of furniture I always wanted to own, and was actually the first piece I bought for the apartment,” she says. “I bought all the furniture myself and love my beautiful collection.”
Houzz at a Glance
Who lives here Marie Jedig, 24, and her partner, who lives here part-time
Occupation Fashion blogger on mariejedig.com, where she shares her passion for design with others. Besides the blog, she has worked on the book NU (NOW in English), an autobiographical style guide with a focus on love, travel, creativity, inspiration and, of course, fashion. She is also involved in various design collaborations to be launched in 2016.
Location The rental apartment is in Nørreport in central Copenhagen
Size 1 bedroom, 1 bathroom; 120 sq m
Who lives here Marie Jedig, 24, and her partner, who lives here part-time
Occupation Fashion blogger on mariejedig.com, where she shares her passion for design with others. Besides the blog, she has worked on the book NU (NOW in English), an autobiographical style guide with a focus on love, travel, creativity, inspiration and, of course, fashion. She is also involved in various design collaborations to be launched in 2016.
Location The rental apartment is in Nørreport in central Copenhagen
Size 1 bedroom, 1 bathroom; 120 sq m
It came as a bit of a surprise that Marie Jedig would be so interested in interior design and furniture. “Before I left my childhood home at the age of 17, I would spend my money on things like bags,” she says. “But I suddenly became interested in classic furniture and found it really satisfying. Furniture has a longer lifespan than clothes, both from a trend perspective and how much it’s used.
“Investing in an amazing piece of furniture gives me a special feeling, and I don’t feel as guilty about spending money on it as I would on a shirt or a pair of shoes,” she laughs. “I simply love antique and recycled furniture, as it has so much history and personality.”
“Investing in an amazing piece of furniture gives me a special feeling, and I don’t feel as guilty about spending money on it as I would on a shirt or a pair of shoes,” she laughs. “I simply love antique and recycled furniture, as it has so much history and personality.”
This pineapple lamp from Maison Charles is a favourite of Jedig’s. “It’s by far the most beautiful thing I own! It was expensive, but I’d wanted it for ages. One day I decided to go for it, and I haven’t regretted it. It’s extremely decorative and beautiful, and is also a good source of light. It’s purchases like this that give character to the interior, and although it’s not to everyone’s taste, I think of it as my own Alice in Wonderland lamp.”
The two photographs depicting Lara Stone on the wall were shot by Marie’s favourite photographer, Juergen Teller.
Discover more great ways to decorate with pineapples
The two photographs depicting Lara Stone on the wall were shot by Marie’s favourite photographer, Juergen Teller.
Discover more great ways to decorate with pineapples
The living room is full of Jedig’s beautiful furniture, and she’s added some warm touches with flowers, lamps, art in the form of Lucian Freud posters, and antique cushions.
“There are good reasons why a piece of furniture can be popular for so many years. It has to do with the fact that the design is unique and is of a quality that can be used and looked at for many years. I also love to contrast classic furniture with more unusual and personal objects.“
Jedig doesn’t follow a certain type of interior style. “I suppose I try not to think about it too much and let my style develop from what I choose. In the living room, it was important to create a space that could house a large group of people, as well as a place where I could sit and have breakfast and work,” she says.
Sofa, Roxy Klassik. Cushion, eBay. Ceiling light, antique. PK21 chair, Poul Kjærholm.
“There are good reasons why a piece of furniture can be popular for so many years. It has to do with the fact that the design is unique and is of a quality that can be used and looked at for many years. I also love to contrast classic furniture with more unusual and personal objects.“
Jedig doesn’t follow a certain type of interior style. “I suppose I try not to think about it too much and let my style develop from what I choose. In the living room, it was important to create a space that could house a large group of people, as well as a place where I could sit and have breakfast and work,” she says.
Sofa, Roxy Klassik. Cushion, eBay. Ceiling light, antique. PK21 chair, Poul Kjærholm.
Personality and functionality are the watchwords for Jedig when it comes to creating a home. “I wouldn’t buy a piece of furniture that’s too fragile and can’t be used. It’s easier to relax in a home that can withstand wear and tear. My parents love black leather sofas, because they stand up to frequent use, and this must have rubbed off on me. I like to be able to put my cup on the coffee table, or sit down in an armchair without covering it with a blanket.”
Black coffee table, antique. Round table, Gubi.
Black coffee table, antique. Round table, Gubi.
Similar to the rest of the home, this cosy corner contains clean lines mixed with surprising colours. “I’ve chosen natural shades and an overall monochrome scheme, but have added strong accent colours to create contrast,” she says.
Daybed, Lauritz. Table, Manfred Bredohl.
Check out more ideas for cosy solo seating spots
Daybed, Lauritz. Table, Manfred Bredohl.
Check out more ideas for cosy solo seating spots
Jedig bought this Egg chair when she was just 23 years old. It’s an expensive piece of furniture that she had dreamt of buying, but never thought she could afford.
Usually she is quite spontaneous when she shops and spends a lot of time on online auctions, such as Lauritz. “I can be very impulsive. I may have saved up for a specific piece of furniture for a long time, but if I suddenly find something else I like, I put all my money on that instead,” Jedig says.
She has softened the clean, architectural lines by adding cacti, flowers and green foliage. “As I live alone most of the time, and work from home, it’s nice to have some life around me in the form of plants and flowers.”
Usually she is quite spontaneous when she shops and spends a lot of time on online auctions, such as Lauritz. “I can be very impulsive. I may have saved up for a specific piece of furniture for a long time, but if I suddenly find something else I like, I put all my money on that instead,” Jedig says.
She has softened the clean, architectural lines by adding cacti, flowers and green foliage. “As I live alone most of the time, and work from home, it’s nice to have some life around me in the form of plants and flowers.”
Jedig has given the bedroom personality by hanging clothes on an open clothing rail and a mannequin. In addition, she has brought in lots of plants, an oriental rug and an old chest of drawers, decorated with piles of magazines.
The stack of magazines contains lots of fashion publications, of course. “I’m inspired by the fashion world in general,” Jedig says, “and I also have some friends with crazily good taste who influence me, too.”
Everywhere in the apartment, Jedig has added her own stamp with arrangements of carefully selected items. Often they are fun things, such as this golden pineapple or skulls. If you ask what her home reveals about her, the answer is, “I think it describes me pretty well. As an aesthetic thinking human, but with a fondness for adventure.”
In the bedroom the clothes, bags and shoes are lined up almost like an artistic display – you can tell Jedig’s an award-winning fashion blogger. “I love being creative at work,” she says. “As a child, I never really saw myself with a job in the fashion industry. For me, it’s about the opportunity to do something I love every day. It’s not necessarily to do with fashion itself. I think you deliver your best when you’re the best version of yourself – and you can only be that when you’re happy. So it’s important for me to wake up happy every day!”
The bathroom was already renovated in a white, timeless style. “I love the landlord for putting a bathtub with feet in the apartment,” Jedig says.
The apartment’s biggest room consists of a kitchen (which Jedig dislikes and dreams of replacing) and three large windows that light up the dining area. Here, she’s also created and decorated two cosy corners. “I’ve become more and more interested in cooking, so I spend a lot of time in here. It’s also where I sit with friends before a night out, or if we’re just meeting up for a cup of coffee in the area.”
Table, Maison Charles. Chairs, Børge Mogensen. Ceiling lamp, antique.
Table, Maison Charles. Chairs, Børge Mogensen. Ceiling lamp, antique.
As Jedig’s partner spends a lot of time here, they’ve started to cook more together.
“A year ago, I ate out more often than at home, because I had no interest in cooking, and it was a nice way to spend time with my friends. Now I’m just as pleased to cook at home, especially when my partner is here.”
“A year ago, I ate out more often than at home, because I had no interest in cooking, and it was a nice way to spend time with my friends. Now I’m just as pleased to cook at home, especially when my partner is here.”
The biggest challenge in the apartment is that it’s not obvious what function each room has. For this reason, Jedig has moved the bedroom every now and then. She currently has her office in the bedroom.
“I’m not a fan of soft furnishings, so, as silly as it sounds, the bed is my absolute hate-furniture aesthetically. For the same reason, I wanted the rest of the room to reflect my taste and contain some hardness. So that’s why I’ve chosen to combine the bedroom and study. I suppose it’s a very big no-no in the world of interior design, but work is not a stress factor in my life, so I have no problem sleeping and working in the same room,” she says.
Vintage table, Lauritz. Arne Jacobsen Oxford chair, available from Fritz Hansen.
TELL US…
Which design classic would you buy if you could? Let us know in the Comments below.
“I’m not a fan of soft furnishings, so, as silly as it sounds, the bed is my absolute hate-furniture aesthetically. For the same reason, I wanted the rest of the room to reflect my taste and contain some hardness. So that’s why I’ve chosen to combine the bedroom and study. I suppose it’s a very big no-no in the world of interior design, but work is not a stress factor in my life, so I have no problem sleeping and working in the same room,” she says.
Vintage table, Lauritz. Arne Jacobsen Oxford chair, available from Fritz Hansen.
TELL US…
Which design classic would you buy if you could? Let us know in the Comments below.
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Great lamp! What an investment.
Now if only Lauritz was closer to me, shipping is a killer .